Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   HATCHBEAUTY co-owns the brand with celebrity hairstylist Orlando Pita. In 2015, the Orlando Pita Argan Glossing Shampoo and Conditioner became the first non-CPG product to go into replenishment at Costco.  Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography    www.beautysmostwanted.com
       
     
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  Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   HATCHBEAUTY co-owns the brand with celebrity hairstylist Orlando Pita. In 2015, the Orlando Pita Argan Glossing Shampoo and Conditioner became the first non-CPG product to go into replenishment at Costco.  Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography    www.beautysmostwanted.com
       
     

Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah

HATCHBEAUTY co-owns the brand with celebrity hairstylist Orlando Pita. In 2015, the Orlando Pita Argan Glossing Shampoo and Conditioner became the first non-CPG product to go into replenishment at Costco.

Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography

www.beautysmostwanted.com

04ae9b8702249cb08bab2e5b7229d7a4.jpg
       
     
op_mask_wtr1_V5.jpg
       
     
ORLANDO3340_V2_BW.jpg
       
     
op_lift1_3grp_glow_SS_200dpi.jpg
       
     
IMG_3586.JPG