Creative Direction: Ben Bennett // Art Direction: Carrie Nelle Burgin // Photography: Joelle Hannah
While at HATCHBEAUTY, the agency was awarded the CVS Salma Hayek program in a highly-competitive selection process. Within four weeks of the Nuance brand launch in 2011, the brand performed 185% above plan. At launch, the brand included 54 skus. In 2015, the brand grew to a total of 133 skus across haircare, skincare, bodycare and color cosmetics categories.
Branding, Identity, Packaging, Product Photography, Fixture & PDQ design, Merchandising and In-Store graphics design.