Client: CVS    Creative Direction: Ben Bennett // Art Direction: Carrie Nelle Burgin // Photography: Joelle Hannah   While at HATCHBEAUTY, the agency was awarded the CVS Salma Hayek program in a highly-competitive selection process. Within four weeks of the Nuance brand launch in 2011, the brand performed 185% above plan. At launch, the brand included 54 skus. In 2015, the brand grew to a total of 133 skus across haircare, skincare, bodycare and color cosmetics categories.  Branding, Identity, Packaging, Product Photography, Fixture & PDQ design, Merchandising and In-Store graphics design.
       
     
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SLMA_250965_NewNeutrals_SALMA.jpg
       
     
  Client: CVS    Creative Direction: Ben Bennett // Art Direction: Carrie Nelle Burgin // Photography: Joelle Hannah   While at HATCHBEAUTY, the agency was awarded the CVS Salma Hayek program in a highly-competitive selection process. Within four weeks of the Nuance brand launch in 2011, the brand performed 185% above plan. At launch, the brand included 54 skus. In 2015, the brand grew to a total of 133 skus across haircare, skincare, bodycare and color cosmetics categories.  Branding, Identity, Packaging, Product Photography, Fixture & PDQ design, Merchandising and In-Store graphics design.
       
     

Client: CVS

Creative Direction: Ben Bennett // Art Direction: Carrie Nelle Burgin // Photography: Joelle Hannah

While at HATCHBEAUTY, the agency was awarded the CVS Salma Hayek program in a highly-competitive selection process. Within four weeks of the Nuance brand launch in 2011, the brand performed 185% above plan. At launch, the brand included 54 skus. In 2015, the brand grew to a total of 133 skus across haircare, skincare, bodycare and color cosmetics categories.

Branding, Identity, Packaging, Product Photography, Fixture & PDQ design, Merchandising and In-Store graphics design.

NU_bodycare1_2181_V2 copy.jpg
       
     
nu_nail_grp2_V1_cmyk.jpg
       
     
SLMA_250965_NewNeutrals_SALMA.jpg