Client: Phifer Pavitt Winery    Creative Direction: CNBurgin Creative // Photography: Joelle Hannah   Packaging Design, Product Lifestyle Photography Direction.
       
     
  Client: LANCER Skincare    Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   Rebranded LANCER Skincare and helped launch the brand in the prestige channel. Utilized custom designed components and a complete new identity.  Branding, Identity, Packaging Design, Product Photography.
       
     
  Client: Petite ‘N Pretty // Founder: Sam Cutler    Product & Model Photography:    Violet Tender Studios    &    Greg Shappell    CNBurgin Creative: Branding & Identity Development, Packaging Design.  Designed specifically for young creatives. Petite ‘N Pretty encourages boys and girls to redefine pretty on their own terms with a next-gen point-of-view. Age-appropriate, safe (Nut Free, Paraben Free, Phthalate Free, Cruelty Free), Pediatrician-approved products made for small features & big imaginations.    petitenpretty.com
       
     
  Client: Clif Family Winery    Creative Direction: CNBurgin Creative // Product Photography:    Briana Marie Photography    Packaging Design, Brand Collateral, Event & Marketing Design.    cliffamily.com
       
     
  Client: Goldfaden MD    Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   Executed a complete brand repositioning and redesign of dermatologist developed, natural skincare line GoldfadenMD and helped launch the brand in the prestige channel.  Branding, Identity, Packaging Design, Product Photography.
       
     
  CLIENT: TURO SKIN    Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   A multi-beneficial, simplified men’s skincare system designed and developed for sale through physicians.   Identity/Branding, Packaging Design, Component Sourcing and Product Photography.
       
     
  Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   HATCHBEAUTY co-owns the Pati Dubroff Beauty brand with celebrity makeup artist Pati Dubroff.  Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography    www.beautysmostwanted.com
       
     
  Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   HATCHBEAUTY co-owns the Jenna Hipp brand with green celebrity nail artist Jenna Hipp. The environmentally-friendly products are sold under the Beauty’s Most Wanted program.  Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography    www.beautysmostwanted.com
       
     
  Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   HATCHBEAUTY co-owns the brand with celebrity hairstylist Orlando Pita. In 2015, the Orlando Pita Argan Glossing Shampoo and Conditioner became the first non-CPG product to go into replenishment at Costco.  Branding, Product Development & Formulation, Identity, Packaging Design, Product & Model Photography    www.beautysmostwanted.com
       
     
  Client: eSalon    Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin // Photography: Joelle Hannah   Executed a complete brand redesign. Branding, Packaging Design, Product Photography.
       
     
  Client: Fisher Price    Creative & Art Direction: Ben Bennett & Carrie Nelle Burgin   Conceptualized and designed a three-phase Bath & Body Care collection inspired by a baby’s stages of growth for Fisher Price. Utilized custom componentry.
       
     
  Client: CVS    Creative Direction: Ben Bennett // Art Direction: Carrie Nelle Burgin // Photography: Joelle Hannah   While at HATCHBEAUTY, the agency was awarded the CVS Salma Hayek program in a highly-competitive selection process. Within four weeks of the Nuance brand launch in 2011, the brand performed 185% above plan. At launch, the brand included 54 skus. In 2015, the brand grew to a total of 133 skus across haircare, skincare, bodycare and color cosmetics categories.  Branding, Identity, Packaging, Product Photography, Fixture & PDQ design, Merchandising and In-Store graphics design.